Update: 21.05.2025

Last week: 19 week 2025 (05.05.2025 - 11.05.2025)

Last full month: April 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE
WoW 39 278 -3.2% 15.8% 0.3 50 663 723 -2.7% 23.3% 0.5 -4.5%
MoM 199 959 -4.3% 15.8% 1.2 252 301 899 -2.7% 23.1% 1.8 -11.7%
YTD 816 085 -16.4% 9.8% 0.8 1 018 689 453 8.2% 13.8% 2.4 -22.8%
MAT 2 287 497 -16.5% 10.0% 0.5 2 643 784 822 11.5% 13.8% 2.2 -20.6%
KAPSIKAM
WoW 13 243 -5.4% 2.2% -0.1 11 245 163 -5.3% 3.7% -0.2 0.7%
MoM 60 532 -3.5% 2.3% 0 51 403 899 -5.0% 3.8% -0.2 -2.8%
YTD 272 170 -18.9% 2.4% -0.4 231 369 869 7.5% 4.0% 0 -6.9%
MAT 760 886 -14.8% 2.4% -0.1 594 558 275 18.4% 3.8% 0.4 -10.8%
VIPROSAL
WoW 8 675 0.4% 1.4% 0 7 010 826 1.2% 2.2% 0 0.6%
MoM 39 024 -9.1% 1.4% -0.1 31 081 289 -9.9% 2.2% -0.3 -2.8%
YTD 178 050 -33.9% 1.5% -0.6 141 625 238 -10.8% 2.3% -0.5 -7.4%
MAT 531 184 -33.3% 1.6% -0.5 388 210 249 5.0% 2.4% 0 -11.1%
SULFARGIN
WoW 1 346 14.1% 0.3% 0 1 324 033 13.1% 0.7% 0.1 0.3%
MoM 5 165 -14.0% 0.3% 0 5 184 988 -15.2% 0.7% -0.1 -0.6%
YTD 25 548 -24.9% 0.3% -0.1 25 170 299 -5.4% 0.7% -0.2 6.9%
MAT 73 249 -37.4% 0.4% -0.2 67 682 044 -9.4% 0.8% -0.2 5.8%
APILAC
WoW 590 6.1% 22.2% 5.2 512 583 3.5% 66.0% 6.8 -18.6%
MoM 2 688 -38.3% 21.1% -8.5 2 367 613 -35.9% 64.8% -8.5 -13.5%
YTD 16 391 -41.3% 27.0% -12.6 13 825 723 -22.8% 70.7% -6.8 -13.7%
MAT 47 214 -31.7% 27.3% -9.9 37 670 079 -10.6% 70.2% -4.9 -6.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 816 085 -16.4% 9.8% 0.8 1 018 689 453 8.2% 13.8% 2.4 -22.8%
KAPSIKAM 272 170 -18.9% 2.4% -0.4 231 369 869 7.5% 4.0% 0 -6.9%
VIPROSAL 178 050 -33.9% 1.5% -0.6 141 625 238 -10.8% 2.3% -0.5 -7.4%
SULFARGIN 25 548 -24.9% 0.3% -0.1 25 170 299 -5.4% 0.7% -0.2 6.9%
APILAC 16 391 -41.3% 27.0% -12.6 13 825 723 -22.8% 70.7% -6.8 -13.7%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 2 287 497 -16.5% 10.0% 0.5 2 643 784 822 11.5% 13.8% 2.2 -20.6%
KAPSIKAM 760 886 -14.8% 2.4% -0.1 594 558 275 18.4% 3.8% 0.4 -10.8%
VIPROSAL 531 184 -33.3% 1.6% -0.5 388 210 249 5.0% 2.4% 0 -11.1%
SULFARGIN 73 249 -37.4% 0.4% -0.2 67 682 044 -9.4% 0.8% -0.2 5.8%
APILAC 47 214 -31.7% 27.3% -9.9 37 670 079 -10.6% 70.2% -4.9 -6.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 39 278 -3.2% 15.8% 0.3 50 663 723 -2.7% 23.3% 0.5 -4.5%
KAPSIKAM 13 243 -5.4% 2.2% -0.1 11 245 163 -5.3% 3.7% -0.2 0.7%
VIPROSAL 8 675 0.4% 1.4% 0 7 010 826 1.2% 2.2% 0 0.6%
SULFARGIN 1 346 14.1% 0.3% 0 1 324 033 13.1% 0.7% 0.1 0.3%
APILAC 590 6.1% 22.2% 5.2 512 583 3.5% 66.0% 6.8 -18.6%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 199 959 -4.3% 15.8% 1.2 252 301 899 -2.7% 23.1% 1.8 -11.7%
KAPSIKAM 60 532 -3.5% 2.3% 0 51 403 899 -5.0% 3.8% -0.2 -2.8%
VIPROSAL 39 024 -9.1% 1.4% -0.1 31 081 289 -9.9% 2.2% -0.3 -2.8%
SULFARGIN 5 165 -14.0% 0.3% 0 5 184 988 -15.2% 0.7% -0.1 -0.6%
APILAC 2 688 -38.3% 21.1% -8.5 2 367 613 -35.9% 64.8% -8.5 -13.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs