BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	39 278	-3.2%	15.8%	0.3	50 663 723	-2.7%	23.3%	0.5	-4.5%
MoM	199 959	-4.3%	15.8%	1.2	252 301 899	-2.7%	23.1%	1.8	-11.7%
YTD	816 085	-16.4%	9.8%	0.8	1 018 689 453	8.2%	13.8%	2.4	-22.8%
MAT	2 287 497	-16.5%	10.0%	0.5	2 643 784 822	11.5%	13.8%	2.2	-20.6%
KAPSIKAM
WoW	13 243	-5.4%	2.2%	-0.1	11 245 163	-5.3%	3.7%	-0.2	0.7%
MoM	60 532	-3.5%	2.3%	0	51 403 899	-5.0%	3.8%	-0.2	-2.8%
YTD	272 170	-18.9%	2.4%	-0.4	231 369 869	7.5%	4.0%	0	-6.9%
MAT	760 886	-14.8%	2.4%	-0.1	594 558 275	18.4%	3.8%	0.4	-10.8%
VIPROSAL
WoW	8 675	0.4%	1.4%	0	7 010 826	1.2%	2.2%	0	0.6%
MoM	39 024	-9.1%	1.4%	-0.1	31 081 289	-9.9%	2.2%	-0.3	-2.8%
YTD	178 050	-33.9%	1.5%	-0.6	141 625 238	-10.8%	2.3%	-0.5	-7.4%
MAT	531 184	-33.3%	1.6%	-0.5	388 210 249	5.0%	2.4%	0	-11.1%
SULFARGIN
WoW	1 346	14.1%	0.3%	0	1 324 033	13.1%	0.7%	0.1	0.3%
MoM	5 165	-14.0%	0.3%	0	5 184 988	-15.2%	0.7%	-0.1	-0.6%
YTD	25 548	-24.9%	0.3%	-0.1	25 170 299	-5.4%	0.7%	-0.2	6.9%
MAT	73 249	-37.4%	0.4%	-0.2	67 682 044	-9.4%	0.8%	-0.2	5.8%
APILAC
WoW	590	6.1%	22.2%	5.2	512 583	3.5%	66.0%	6.8	-18.6%
MoM	2 688	-38.3%	21.1%	-8.5	2 367 613	-35.9%	64.8%	-8.5	-13.5%
YTD	16 391	-41.3%	27.0%	-12.6	13 825 723	-22.8%	70.7%	-6.8	-13.7%
MAT	47 214	-31.7%	27.3%	-9.9	37 670 079	-10.6%	70.2%	-4.9	-6.9%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	816 085	-16.4%	9.8%	0.8	1 018 689 453	8.2%	13.8%	2.4	-22.8%
KAPSIKAM	272 170	-18.9%	2.4%	-0.4	231 369 869	7.5%	4.0%	0	-6.9%
VIPROSAL	178 050	-33.9%	1.5%	-0.6	141 625 238	-10.8%	2.3%	-0.5	-7.4%
SULFARGIN	25 548	-24.9%	0.3%	-0.1	25 170 299	-5.4%	0.7%	-0.2	6.9%
APILAC	16 391	-41.3%	27.0%	-12.6	13 825 723	-22.8%	70.7%	-6.8	-13.7%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 287 497	-16.5%	10.0%	0.5	2 643 784 822	11.5%	13.8%	2.2	-20.6%
KAPSIKAM	760 886	-14.8%	2.4%	-0.1	594 558 275	18.4%	3.8%	0.4	-10.8%
VIPROSAL	531 184	-33.3%	1.6%	-0.5	388 210 249	5.0%	2.4%	0	-11.1%
SULFARGIN	73 249	-37.4%	0.4%	-0.2	67 682 044	-9.4%	0.8%	-0.2	5.8%
APILAC	47 214	-31.7%	27.3%	-9.9	37 670 079	-10.6%	70.2%	-4.9	-6.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	39 278	-3.2%	15.8%	0.3	50 663 723	-2.7%	23.3%	0.5	-4.5%
KAPSIKAM	13 243	-5.4%	2.2%	-0.1	11 245 163	-5.3%	3.7%	-0.2	0.7%
VIPROSAL	8 675	0.4%	1.4%	0	7 010 826	1.2%	2.2%	0	0.6%
SULFARGIN	1 346	14.1%	0.3%	0	1 324 033	13.1%	0.7%	0.1	0.3%
APILAC	590	6.1%	22.2%	5.2	512 583	3.5%	66.0%	6.8	-18.6%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	199 959	-4.3%	15.8%	1.2	252 301 899	-2.7%	23.1%	1.8	-11.7%
KAPSIKAM	60 532	-3.5%	2.3%	0	51 403 899	-5.0%	3.8%	-0.2	-2.8%
VIPROSAL	39 024	-9.1%	1.4%	-0.1	31 081 289	-9.9%	2.2%	-0.3	-2.8%
SULFARGIN	5 165	-14.0%	0.3%	0	5 184 988	-15.2%	0.7%	-0.1	-0.6%
APILAC	2 688	-38.3%	21.1%	-8.5	2 367 613	-35.9%	64.8%	-8.5	-13.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца