Update: 21.05.2025
Last week: 19 week 2025 (05.05.2025 - 11.05.2025)
Last full month: April 2025
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | |||||||||
| WoW | 39 278 | -3.2% | 15.8% | 0.3 | 50 663 723 | -2.7% | 23.3% | 0.5 | -4.5% |
| MoM | 199 959 | -4.3% | 15.8% | 1.2 | 252 301 899 | -2.7% | 23.1% | 1.8 | -11.7% |
| YTD | 816 085 | -16.4% | 9.8% | 0.8 | 1 018 689 453 | 8.2% | 13.8% | 2.4 | -22.8% |
| MAT | 2 287 497 | -16.5% | 10.0% | 0.5 | 2 643 784 822 | 11.5% | 13.8% | 2.2 | -20.6% |
| KAPSIKAM | |||||||||
| WoW | 13 243 | -5.4% | 2.2% | -0.1 | 11 245 163 | -5.3% | 3.7% | -0.2 | 0.7% |
| MoM | 60 532 | -3.5% | 2.3% | 0 | 51 403 899 | -5.0% | 3.8% | -0.2 | -2.8% |
| YTD | 272 170 | -18.9% | 2.4% | -0.4 | 231 369 869 | 7.5% | 4.0% | 0 | -6.9% |
| MAT | 760 886 | -14.8% | 2.4% | -0.1 | 594 558 275 | 18.4% | 3.8% | 0.4 | -10.8% |
| VIPROSAL | |||||||||
| WoW | 8 675 | 0.4% | 1.4% | 0 | 7 010 826 | 1.2% | 2.2% | 0 | 0.6% |
| MoM | 39 024 | -9.1% | 1.4% | -0.1 | 31 081 289 | -9.9% | 2.2% | -0.3 | -2.8% |
| YTD | 178 050 | -33.9% | 1.5% | -0.6 | 141 625 238 | -10.8% | 2.3% | -0.5 | -7.4% |
| MAT | 531 184 | -33.3% | 1.6% | -0.5 | 388 210 249 | 5.0% | 2.4% | 0 | -11.1% |
| SULFARGIN | |||||||||
| WoW | 1 346 | 14.1% | 0.3% | 0 | 1 324 033 | 13.1% | 0.7% | 0.1 | 0.3% |
| MoM | 5 165 | -14.0% | 0.3% | 0 | 5 184 988 | -15.2% | 0.7% | -0.1 | -0.6% |
| YTD | 25 548 | -24.9% | 0.3% | -0.1 | 25 170 299 | -5.4% | 0.7% | -0.2 | 6.9% |
| MAT | 73 249 | -37.4% | 0.4% | -0.2 | 67 682 044 | -9.4% | 0.8% | -0.2 | 5.8% |
| APILAC | |||||||||
| WoW | 590 | 6.1% | 22.2% | 5.2 | 512 583 | 3.5% | 66.0% | 6.8 | -18.6% |
| MoM | 2 688 | -38.3% | 21.1% | -8.5 | 2 367 613 | -35.9% | 64.8% | -8.5 | -13.5% |
| YTD | 16 391 | -41.3% | 27.0% | -12.6 | 13 825 723 | -22.8% | 70.7% | -6.8 | -13.7% |
| MAT | 47 214 | -31.7% | 27.3% | -9.9 | 37 670 079 | -10.6% | 70.2% | -4.9 | -6.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 816 085 | -16.4% | 9.8% | 0.8 | 1 018 689 453 | 8.2% | 13.8% | 2.4 | -22.8% |
| KAPSIKAM | 272 170 | -18.9% | 2.4% | -0.4 | 231 369 869 | 7.5% | 4.0% | 0 | -6.9% |
| VIPROSAL | 178 050 | -33.9% | 1.5% | -0.6 | 141 625 238 | -10.8% | 2.3% | -0.5 | -7.4% |
| SULFARGIN | 25 548 | -24.9% | 0.3% | -0.1 | 25 170 299 | -5.4% | 0.7% | -0.2 | 6.9% |
| APILAC | 16 391 | -41.3% | 27.0% | -12.6 | 13 825 723 | -22.8% | 70.7% | -6.8 | -13.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 2 287 497 | -16.5% | 10.0% | 0.5 | 2 643 784 822 | 11.5% | 13.8% | 2.2 | -20.6% |
| KAPSIKAM | 760 886 | -14.8% | 2.4% | -0.1 | 594 558 275 | 18.4% | 3.8% | 0.4 | -10.8% |
| VIPROSAL | 531 184 | -33.3% | 1.6% | -0.5 | 388 210 249 | 5.0% | 2.4% | 0 | -11.1% |
| SULFARGIN | 73 249 | -37.4% | 0.4% | -0.2 | 67 682 044 | -9.4% | 0.8% | -0.2 | 5.8% |
| APILAC | 47 214 | -31.7% | 27.3% | -9.9 | 37 670 079 | -10.6% | 70.2% | -4.9 | -6.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 39 278 | -3.2% | 15.8% | 0.3 | 50 663 723 | -2.7% | 23.3% | 0.5 | -4.5% |
| KAPSIKAM | 13 243 | -5.4% | 2.2% | -0.1 | 11 245 163 | -5.3% | 3.7% | -0.2 | 0.7% |
| VIPROSAL | 8 675 | 0.4% | 1.4% | 0 | 7 010 826 | 1.2% | 2.2% | 0 | 0.6% |
| SULFARGIN | 1 346 | 14.1% | 0.3% | 0 | 1 324 033 | 13.1% | 0.7% | 0.1 | 0.3% |
| APILAC | 590 | 6.1% | 22.2% | 5.2 | 512 583 | 3.5% | 66.0% | 6.8 | -18.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 199 959 | -4.3% | 15.8% | 1.2 | 252 301 899 | -2.7% | 23.1% | 1.8 | -11.7% |
| KAPSIKAM | 60 532 | -3.5% | 2.3% | 0 | 51 403 899 | -5.0% | 3.8% | -0.2 | -2.8% |
| VIPROSAL | 39 024 | -9.1% | 1.4% | -0.1 | 31 081 289 | -9.9% | 2.2% | -0.3 | -2.8% |
| SULFARGIN | 5 165 | -14.0% | 0.3% | 0 | 5 184 988 | -15.2% | 0.7% | -0.1 | -0.6% |
| APILAC | 2 688 | -38.3% | 21.1% | -8.5 | 2 367 613 | -35.9% | 64.8% | -8.5 | -13.5% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs